Modi Sarkar – A Reality

Demystifying the ‘Modi Wave’

Politics is all about results and the elements of irony. BJP put all its eggs in the Narendra Modi basket, a gamble that has paid off with the party attracting more allies and crossing the 272 magic mark, SWATI DEB delves into the puzzle called the ‘Modi-Wave’

Swati Deb

One single big take away from the mandate 2014 is that at the end of the day, what counts is the ‘mass appeal’ of a political stardom. This is not possible for a ‘single-framed’ image of a politician. It has to be packaged well, to use a modern management parlance. Herein lays the success of Moditva as a brand and the prime ministerial candidate called Narendra Modi.

On May 16th, 2014 as the results of the general elections came pouring in, the country was in a state of shock – either way. For some, it was a pleasant surprise that the ‘Modi wave’, dismissed as false-claims, turned out to be true; while for others it was a rude shock. BJP’s seats in the 543-member Lok Sabha jumped from 114 in 2009 to 282 in 2014. The voters, international observers and election analysts in Delhi and the rest of India just could not believe that the armed-chair urban intellectualism and theories on ‘secularism’ – albeit misguided ones – had fallen flat. 

Gujarat, led by Narendra Modi himself, delivered 26 of 26 parliamentary seats; Rajasthan, led by Vasundhara Raje won all 25 parliamentary seats and Shivraj Singh Chauhan (Madhya Pradesh) triumphed in 26 of 29 seats. Among them, three strong leaders delivered 76 out of 79 seats. Out of 80 in Samajwadi Party ruled UP, BJP and its smaller ally Apna Dal bagged 73 seats while in Bihar, the NDA tally was equally convincing at 31out of 40 with the BJP winning 22 out of these, Ram Vilas Paswan’s LJP got 6 of the 7 seats it contested and Khushwa’s outfit RLSP ended up with 3.

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