Telecom providers in East     Total

Airtel                 9,542,577

BSNL                5,451,269

Reliance             4,033,551

Dishnet (Aircel)            2,847,042

Vodafone            4,155,992

RIM                4,394,727

TATA                 2,809,404

Affordable Benefits

Airtel has been instrumental in pioneering affordable benefits for customers to penetrate into semi urban and rural markets. This has been initiated with some first of its kind launches in the industry that has helped in expansion of the category:

·     Lifetime 999 – lifetime validity for Prepaid customers

·     Easy Lifetime @ 99 a month – lifetime validity @ 99 a month thus reducing the entry barrier

·     Lifetime 495 – reduction in entry cost for new lifetime validity customers.

·     Super Lifetime – Flat call rate @ Re. 1 for both new and existing lifetime customers.

·     Apart from low call rates for all lifetime users, Airtel recently announced Prepaid local base tariffs at only Re.1.  An Airtel prepaid mobile customer will be charged Re.1 for all local calls - to another Airtel mobile, to any other mobile network in the same circle and to any local landline number.

·     Low cost handset bundle offers in association with Nokia and other handset makers have redefined entry into the mobile category for new users.

The above have together contributed in driving mobile penetration in East.

Says, Mr. K. Srinivas, Executive Director – East Hub, Mobility, Bharti Airtel Ltd., “The East being a value conscious market, Airtel has been able to create affordable value propositions based on its basket of offerings including products, handset bundle offers and low calling vouchers. As a result of focused investments in network expansion, Airtel has been able to penetrate into new towns and villages in the East and thus revolutionize lives of new users with benefits of mobile telephony. We thank all our customers for continuously reposing their trust in the Brand Airtel.”