Using the Internet is a quick and easy way for people to access information about products and services from the comfort, convenience and privacy of their own home.

Locally based businesses can usually get a free website listing in their local Internet directories.

5.Reaching A Global Audience - The Internet breaks down geographical boundaries and limitation. With the help of search engines, people can now locate and buy products and services from every corner of the world.

6.Customer Feedback Made Easy – Internet makes it possible to capture visitor information. Keeping in touch (via email) helps to cultivate long-term relationships. Also, the widespread use of discussion forums is a popular way to get quick, low-cost customer feedback.

7.Frequently Asked Questions - Questions that may normally be answered by phone can be answered on the Internet. A website can list the answers to the most frequently asked product or service related questions. This can save on phone bills and free up a lot of time and maybe an extra employee.

8.Interactivity – The Internet is much more dynamic than a few years ago. Some examples of this include:

·Automatic product updates through the use of databases.

·Automatic web site content and image changing.

·The increasingly common use of live video and audio streaming.

·These and other Internet services can save money and increase business efficiency. They can also open the door to exciting new marketing opportunities.

9.Test Marketing New Products – The Internet offers quick and easy ways to conduct low-cost market research. A questionnaire on a web site, or by email, can test very quickly and inexpensively whether a product gets a good response.

10.Use of Time Sensitive Promotions – It is easy to quickly change promotions or offers on the Internet. Emails can be sent out or a website offer changed almost instantly.

Ravi Narayan Sharma

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