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Manipur born and now London based Mawi Keivom whose jewellery label Mawi (pronounced ‘moy’) retails from stores like Selfridges, Harvey Nichols, Liberty and Browns Focus, has a celebrity client list which includes the likes of Kate Moss, Scarlett Johansson, Kylie Minogue and Samantha Cameron, the British Prime Minister’s wife.
“I think it’s a juxtaposition of lots of different things, be it different cultures or rock ‘n’ roll or punk. I like to take something and turn it on its head. So, it might be inspired by a vintage piece or Maharani jewellery from hundreds of years ago, and I’ll just put a skull in. Kind of bringing it into a different context from what already exists and putting my spin on it,” says Mawi.” Therein, she says, lies the label’s USP, that it is always “original and different and has a point of view.”