Kunal Bahl, the founder of SnapDeal.com found out that one of his colleagues hailed from a cluster of villages about three hours southeast of the Indian capital, where the people had nothing.

Bahl, 28, went down to Shiv Nagar, met with the village leaders and paid to install the 15 hand pumps. “It cost us $ 5,000 max, but it was quite life changing for the residents there,” he said. In gratitude, the people of Shiv Nagar decided to rename the village after Bahal’s company and dubbed it SnapDeal.com Nagar.

Their act stood as a testament to Bahl of how little the government had done for the people there. He said they told him they only heard from their parliamentary representatives before elections. After that, they are simply forgotten.