Meghalaya also known as “The Abode of Clouds”, is one of the most beautiful states hidden in the hills of eastern sub-Himalayas. It is a land blessed with bountiful rainfall, sunshine with flourished biodiversity. Meghalaya has a variation of agroclimatic zones, ranging from temperate to tropical, which offer tremendous scope for cultivation of temperate as well as tropical fruits and vegetables.

Amongst all, strawberry is the prominent and successful introduction which has changed the economic landscape of the strawberry growers in Meghalaya. This small red fleshed berry is one of the showcase crops of Meghalaya which has dramatically transformed and impacted a sizable number of rural households with farmers earning more per season from this lusciously red, heart-shaped fruit as compared to other crops. Strawberry as one of the low volume high-value berry has also been largely responsible for the emergence of Meghalaya as one of the top horticulture states of the country.